June 3, 2016

Joe DiMaggio's endorsement of Mr. Coffee in the 1970s served to boost sales of the coffeemaker and earn DiMaggio the nickname of "Mr. Coffee." DiMaggio was the spokesman and face of the electric drip coffee makers for over 20 years. Vincent Marotta, the CEO of North American Systems, which manufactured Mr. Coffee at the time, recruited DiMaggio for the advertising campaign. Despite his commercials for Mr. Coffee, Joe DiMaggio rarely drank coffee due to ulcers. However, when he did drink coffee, DiMaggio preferred Sanka instant coffee, rather than the coffee brewed by Mr. Coffee machines.