October 1, 2016

In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." Lou Gehrig of the New York Yankees was the first athlete to appear on a Wheaties box. Initially, and for nearly the next twenty years, the athletes were depicted on the back of the Wheaties box or on its side panels. Athletes appearing on the front of the Wheaties box would not begin until the 1950s. Gehrig would later make another appearance on a Wheaties box in 1992.