Saturday, November 19, 2016
McDonald's Big Mac
The Big Mac is a hamburger sold by international fast food restaurant chain McDonald's. The Big Mac had two previous names, both of which failed in the marketplace: The Aristocrat, which consumers found difficult to pronounce and understand, and Blue Ribbon Burger. The third name, Big Mac, was created by Esther Glickstein Rose, a 21-year-old advertising secretary. It was introduced in the metropolitan area of Pittsburgh in 1967 and nationwide in 1968. The name was popularized by a 1974 advertising campaign featuring a list of the ingredients in a Big Mac: "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun."
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