The London Eye is a giant Ferris wheel on the South Bank of the River Thames in London. When erected in 1999 it was the world's tallest Ferris wheel. Its height has since been surpassed, but it still remains Europe's tallest Ferris wheel. The structure is 443 feet tall and the wheel has a diameter of 394 feet. It is the most popular paid tourist attraction in the United Kingdom with over 3.75 million visitors annually. Since mid-January 2015, it has been known as the Coca-Cola London Eye.
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