The Filet-O-Fish was the brainchild of Lou Groen, a McDonald's franchise owner in Cincinnati, in response to falling hamburger sales on Fridays resulting from the Roman Catholic practice of abstaining from meat on Fridays. McDonald's CEO Ray Kroc originally hated the idea and said, "I don't care if the Pope himself comes to Cincinnati. He can eat hamburgers like everybody else. " Kroc eventually reconsidered, and the Filet-O-Fish was added to the menu throughout 1963 until reaching nationwide status in 1965. The Filet-O-Fish represented the first major expansion of McDonald's original menu, and has since become a Micky D's staple around the globe.
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