July 8, 2016

"Be All You Can Be" was the recruiting slogan of the United States Army for over twenty years. Earl Carter (pen-name, E.N.J. Carter) working for the N.W. Ayer Advertising Agency as a Senior Copywriter created the “Be All You Can Be” theme line in 1980. In January 2003, the U.S. Army awarded Carter its Outstanding Civilian Service Award. Carter’s original concept sheet, with words “Be All You Can Be”, is now part of a permanent collection at the US Army Heritage Center Foundation. The United States Army is the largest branch of the United States Armed Forces and performs land-based military operations.