Wednesday, July 20, 2016
June 29, 2016
Old Navy was named after a bar in Paris! Old Navy is owned by Gap Inc. which operates five primary divisions: The Gap, Banana Republic, Old Navy, Intermix, and Athleta. Millard Drexler, the former CEO of Gap Inc., decided to create Old Navy after reading an article in a retail trade publication. From the article, Drexler learned that the company that operated Target and Mervyn’s retail stores, planned to open a new brand meant to be what they called, “a cheaper version of The Gap”. Drexler decided to create his own discount identity to target this young new market. Drexler decided on the name “Old Navy”, the name of a bar he ran across while walking through the streets of Paris, France.
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