July 26, 2016

The polar bear first debuted in a Coca Cola print advertisement in France in 1922 and then appeared periodically for the next 70 years. The modern polar bear did not make its debut until the 1993 “Always Coca Cola” campaign in a television ad called “Northern Lights”, which featured polar bears gathering to drink Coke and watch the aurora borealis. Since then, the polar bear has appeared in numerous television and print advertisements becoming one of the most popular symbols of Coca-Cola advertising. The Coca-Cola polar bear commercials, are often featured during the winter months and the Super Bowl. The beverage company has pledged over $2 million dollars to protect the Arctic environment that polar bears call home.