On September 13, 2004, TV talk-show host Oprah Winfrey gave away a brand-new Pontiac G6 sedan, worth $28,500, to everyone in her studio audience: a total of 276 cars in all. Oprah had told her producers to fill the crowd with people who “desperately needed” the cars, and when she announced the prize (by jumping up and down and yelling "You get a car! You get a car! Everybody gets a car!”), mayhem–crying, screaming and delirium broke out all around her. The "You get a car" episode became one of the biggest promotional stunts in the history of television.
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