Two of the world's most iconic shoe brands emerged from a bout of bad blood between siblings. In the 1920s, brothers Adolf and Rudolf Dassler were partners in the Dassler Brothers Sports Shoe Company in Herzogenaurach, Germany. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, while Rudolf founded Puma. Thus began a fierce and enduring rivalry between Puma and Adidas, marked by intense competition and bitter animosity. Legend has it that the brothers, once inseparable, never spoke again.
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