"Eatin' Good in the Neighborhood"

"Eatin' Good in the Neighborhood" is the famous slogan made popular by Applebee's. The Applebee's chain was started by Bill and T. J. Palmer, who opened their first restaurant named T.J. Applebee's Rx for Edibles & Elixirs in Atlanta, Georgia. In 1986, the name was changed to Applebee's Neighborhood Grill & Bar. The Applebee's concept focuses on casual dining, with mainstream American dishes. Today, what was once a popular neighborhood restaurant, has grown to become a popular restaurant in neighborhoods all across the United States.