Miller LIght Beer

Miller Lite was essentially the first mainstream light beer, and was introduced nationally in 1975. Miller Lite's long-running "Tastes Great!...Less Filling!" advertising campaign was ranked by Advertising Age magazine as the eighth best advertising campaign in history. In the prime of the campaign, television commercials typically portrayed a Lite Beer drinker noting its great taste followed by another who observed that it was less filling. As the series of commercials went on, it began featuring high profile athletes and celebrities.