A delightful cross between "frozen" and "waffles," the original name for America's beloved toaster treat is one for the books. When the Eggo brand (originally known for producing mayonnaise) first introduced Froffles in 1953, it was to meet the growing demand for frozen food. Consumers weren’t buying waffle mix anymore, so to stay relevant, the company transitioned from a powdered waffle mix to the frozen form we've come to know and love. A campaign in the early 1970s introduced the famous rhyming slogan “Leggo My Eggo,” leading the waffles to overwhelming nationwide success.
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