If you were alive during the '90s, you probably remember "Wendy the Snapple Lady." Sitting behind a desk that was too tall for her and addressing the camera at eye level, Wendy Kaufman read and answered real Snapple fan mail in the company's television commercials. Her witty responses and thick New York accent helped put Snapple on the pop culture map. The ads were a blend of TV reality and everyday humor with a touch of Americana. During the ad campaign, Snapple's sales increased from $232 million in 1992 to $674 million in 1994.
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